Business Intelligence, or Business Intelligence, focuses on the process of collecting, analyzing, and monitoring information to optimize business management.
With the advancement of technology and the consequences of digital transformation , the business ecosystem has become much more competitive with Sharepoint services. This has created a need for a smarter, more productive way to make business decisions that works in a scalable way . Discover in this article how this tool can make your company smarter.
What is Business Intelligence?
Transforming raw data into meaningful and useful information, with the aim of managing a company efficiently, with the help of a set of techniques and tools, is the basis of the concept of Business Intelligence.
Basically, Business Intelligence is often used in many companies within the decision-making process, either to support basic operations decisions or more strategic decisions, which may involve specific objectives and priorities.
The objective is to allow a better and easier interpretation of a large volume of data. This interpretation is more effective when Business Intelligence is combined with data from the market. The combination of internal and external data provides a more complete picture of the business.
The vast amount of data helps create and develop business strategies, identifying new opportunities and increasing efficiency. But Business Intelligence goes much further:
All operations and aspects of the company are analyzed to determine the key points that allow driving the business, such as productivity or market opportunities.
Main Business Intelligence tools
The tools offered by Business Intelligence are software solutions that collect and process a large amount of unstructured data. This data can come from both internal and external sources, including documents, books, magazines, reports, medical records, images, emails, videos or other sources of information.
In this way, Business Intelligence offers us a way of obtaining data that facilitates the search for information through queries. This technology allows companies to obtain a complete view of operations and predict future developments.
The essential functions of Business Intelligence include:
- Online analysis processes
- data exploration
- Complex event processing
- Business performance management
- predictive analytics
These programs provide reports designed to help companies make strategic decisions. This analysis of real data can help us from optimizing stock management to boosting sales with Sharepoint services.
Why use Business Intelligence to manage your business?
Business Intelligence tools offer you the power to accelerate and improve decision making. At the same time, with the use of these technologies, it is possible to increase operational efficiency and identify new profit opportunities and market trends.
For example, thanks to Business Intelligence it is possible to identify:
Which customers bought more
when they made the purchase
Which clients generated the highest profitability
With this type of data, it is possible to make increasingly intelligent business decisions, always with the aim of increasing the efficiency and profitability of the business.
Process optimization and simplification
Due to the availability of data, companies manage to carry out a great optimization of processes, more quickly and directly.
With the knowledge that Business Intelligence offers to companies, it is easier to find failures or errors and, at the same time, opportunities in the market.
In the same way that data analytics can be used to make smart decisions and identify market opportunities, this data can help catch mistakes with Sharepoint services. This aspect allows preventive decisions to be made that minimize possible future risks and setbacks.
In addition to these advantages, Business Intelligence provides other obvious benefits:
- Help to know the business;
- Facilitates access and exchange of information;
- Allows analysis in real time;
- It offers concrete and precise results;
- Provide quick responses to errors, failures, or opportunities;
- It allows obtaining valuable information about customer behavior, purchases or sales.
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