Before you learn anything else about SEO, we first need to answer this question – is SEO still worth it in 2022?
SEO in 2022: Absolutely! Just because technology changes doesn’t mean that old tactics and strategies are no longer valid. In fact, many of the very things that were considered “advanced” a few years ago are now considered “basic” or even “traditional”. Consider these facts: Google: In the year 2022, Google had been around for 24 years. Many internet marketers did not believe that such a young company could ever become world-class competition. They couldn’t have been more wrong.
Does SEO Still Work in 2022?
Yes, but not with the “black hat” techniques used by the bad guys. With those gone, the best (and sometimes even the mediocre) of today’s online business owners are going to succeed on the web. It’s up to you to learn the right techniques to put the power back in your hands. That’s why I’ve put together this trusty guide to surviving and thriving in an ever-changing world of search engine optimization.
Do I Need SEO Services for My Business?
If your business is based in Adelaide, you NEED a comprehensive and effective Local SEO campaign in Adelaide. There are thousands of websites which get significant amounts of traffic from people who are looking for something specific. However, most of these sites are not included in the top ten results of a web search. This means they do not get seen by the prospect or client who is searching for what you have to offer. Getting into the top ten of the results is CRITICAL to getting any kind of sales conversion.
Why is SEO Important?
If you are selling anything online, especially a business or a website, people will only buy from you if they can find you. Unfortunately, without putting up much money and using little or no effort, most people will not try to find you. This is why most online businesses fail. They give up before they have even had a chance to get off the ground. To help these businesses get found, you, the reader of this newsletter, need to do three things:
1. You need to tell all your friends and associates about the great offer the business has to offer.
2. You need to put up a link to the website on your website.
3. You need to tell all your subscribers about the website and the great offer the business has to offer.
How Much Does SEO Cost?
It depends on the size of your website, how much competition there is for the keywords you are targeting and how good your copywriter is. If you are getting 100,000 visits per day from people looking for what you are selling, it should be cheap. If you are getting 1,000,000 visits per day from people looking for what you are selling, it could cost you $10,000 or more per month.
Is SEO Still Changing?
Yes. But only for the better. Not long ago, you couldn’t really improve upon what was already out there. Today, with the wealth of information readily available on the Web, you can add flavor to what’s already there. You can make it more relevant to your audience. Make it easier for them to understand. Give it context. Provide clarity. Add credibility. Provide a human element. With each successive change, your site becomes a stronger contender for those all-important top rankings.
Can SEO Increase Brand Awareness?
Yes, but only if you do it right. You must have a real understanding of what people are looking for when they type a search phrase into a search engine… and… you must have a clear understanding of what your particular product or service is that people are searching for. For example, let’s say your product or service is an electronic dictionary. People may be looking for an electronic thesaurus, an electronic pronunciation guide, or maybe an audio tape version of Webster’s dictionary.
What Makes SEO in 2022 An Attractive Marketing Option?
Because it is cheap! Unlike newspaper ads and TV campaigns, which can cost hundreds of thousands of dollars, an effective, well-executed Internet marketing campaign can be undertaken for a fraction of the cost. Also, since most customers are now using the Internet to find what they want, it is crucial that your website be listed high up on the results page of their search. This is where the real money is. And, the more high-quality links there are to your website, the higher your website will appear in the results.
How Do I Get Started SEO in 2022?
Tell all your friends and colleagues about your website and get them to spread the word. Place ads in newspapers and magazines. Write articles or press releases and submit them to media outlets. Join forums and chat rooms related to your business. Give talks and make presentations. Become active on social media. And above all, do everything you can to make sure people can find your website. That means search engines like Google, Yahoo and Bing. That means getting a lot of “hits” from people who type in relevant search terms.
Not sure how Google My Business can benefit your business if you don’t have a physical location?
Then let us explain… Google Local has long been one of the most powerful tools for local marketing. It enables you to be found when someone is looking for a product or service related to your business. In fact, about 66% of all searches in the Local Pack are for businesses with a physical address. That’s why it’s so important to get your GMB set up right. When people search for your business, they will see an exact match Google Map and they can click on the map to find out all kinds of information about your business.