Businesses use to rely on various forms of printed stationery for their communication and administrative purposes back in the day.
With the emergence of computers and the internet, most offices and organizations have put the use of printed stationery to an end, and that in favor of embracing online communication and management tools. Tech-innovative communication saves time and money while also being ecologically friendly.
However business owners are still unable to totally eliminate the use of letterheads for commercial purposes. Letterheads were and are significant for conveying crucial messages in many sectors and enterprises for decades.
Professional letterheads aid in the promotion of businesses; they aid in the development and maintenance of a favorable reputation, as well as the portrayal of a professional image each time a letter or contact is sent out on a formal letterhead. Letterheads also serve as an official manner of contacting a client or other business partner or colleague.
What are letterheads?
A letterhead, by definition, is the official document of a business that has a heading, company’s name and address, as well as contact information such as email addresses, phone numbers, and the URL of the company’s website. Along with the other information, the company’s credible logo is also there.
All official business documents and contracts make use of letterheads. Many people believe that letterheads are exclusively for large organizations to communicate between two parties. However, letterheads are optimally and frequently used by businesses of all sizes, whether they are individuals, small enterprises, or major corporations.
A professional letterhead involves a unique design, optimal layout and requires thorough planning. Professional letterheads come in use when there’s a need to convey a confidential message or document to clients, business partners, or other departments in the organization in hard copy format. Professional letterheads aid in establishing a lasting impression on the client.
Usage of letterheads in businesses
Some of the papers or letters that require letterhead printing include:
- Notices to people, organizations, or corporations
- Invoices and letters to consumers
- Job offer letters to job applicants
- Cover letters connected to business proposals and presentations
- Time of meetings held
- Inner communication between various divisions within the company
- Tendering legal notifications and inter-departmental declarations
- Providing other parties with business-related relevant data
Most crucial features of letterhead
As a business owner, you should be aware that letterheads are not finite to papers or stationery. You may use them on your business cards, posters, and brochures as well. Most companies pursue the services of a professional designer and use high-quality printers to optimize the efficacy of their business presentation to their clients and consumers in order to create a fantastic visual picture of the organization.
Following features are essential for developing a professional letterhead:
A competent letterhead should incorporate all of the company’s fundamental information, such as:
- Company’s name
- Company logo
- Company address
- Contact information such as email address, phone numbers, and fax numbers
- Website URL
The corporate name is the most important part of a professional letterhead; all other information should also be placed beneath it.
1. The letterhead’s design
The letterhead’s design should entice the reader to read the company’s name, which should be at the top of the page. As a result, it’s necessary to pick a letterhead font that’s both clear and appealing.
The name should be in the biggest font on the page, and the rest of the letterhead should be in a font size from 10 to 12 points. It is necessary to ensure that the heading does not appear vague, but is easy to read, and that it is attractive to the eye.
Never use two distinct types of fonts on your letterhead. Select a typography that suits your company’s image for better reorganization and remembrance. One of the agencies that design professional letterheads is The Design Expert. Thanks to them for creating appealing business letterheads as well as sports organization letterheads including basketball letterheads.
2. Color Schemes
For your professional letterhead, use white or cream-colored paper because the plain background will serve to showcase the company’s logo and other characteristics effectively. Readers will distract by the use of improper colors, and their attention will draw away from the content. For professional business letters, experts recommend utilizing a four-color letterhead. For every business activity, it is a recommendation to use black and white letterheads and ink to save money.
3. Paper of finest Quality
The quality of the paper you pick for your letterhead is crucial in making a good first impression on the reader. Usually, the weight and feel of the paper enhance the richness of paper quality. It’s highly essential how you get the print in relation to the paper’s tone and texture. The reader will feel more valuable if the paper is of greater quality and weight.
Utmost benefits of letterheads
For decades, businesses have been using letterhead as a standard practice. Every time a letter is sent out, letterheads provide businesses the opportunity to advertise themselves, create and maintain a great reputation because it presents a more professional image. It’s also a more formal way of contacting a consumer or another organization.
The 4 utmost benefits are:
- A Letterhead assists exceedingly in projecting a company’s professional image to the outside world,
- It acts as a powerful marketing tool,
- Rather than sending letters on a black sheet, sending correspondence on a letterhead improves the appearance of the letter and authenticity of the brand, and
- With a letterhead, your customers and potential target audience will have easy access to your contact details.
Ensure that your letterheads are of premium quality.
If you want to project a professional image, you need to make sure your letterheads are of good quality. So make sure they’re of high-quality paper and that the logo and text are crisp and legible. It’s also crucial to double-check that the information you’ve input is correct. This comprises the company’s logo and name, as well as contact information and a physical address.
Making a letterhead would be pointless if you misspelt your phone number and no one could reach you!. Because if you are a club or sports organization owner, then your cricket or basketball letterhead may also include your website URL and social media information, since many people now use them to contact you.