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Simple Steps to Host a Virtual Fair Successfully

As the world makes a vital shift to the virtual event spaces, there have been changes in the way employers and job seekers meet. Hence, this is why companies are hosting virtual job fairs and virtual career fairs to obtain the best talent worldwide. These online fairs are excellent means for organizers, freshers, and experienced employees to find the best suitable match based on their requirement list.

To understand how it works, let us help you out with the simple steps of hosting a successful virtual fair;

 

  • Be clear with virtual career fair or job fair goals

Being familiar with the definite objectives of an online fair will help you plan and execute your event more fruitfully. So, make sure to consider some vital points before you begin with the event planning. For example;

  1. Who are your target attendees?
  2. How will the attendees and sponsors connect with each other?
  3. What metrics will be used to measure the success of the fest?
  4. Will the content of the fest be available later as on-demand?

Getting clear answers to these questions will help you host the event in the best-suited direction.

 

  • Leverage the latest event technology

Once you are clear with your event objectives, the next step requires the selection of an ideal virtual event platform that can embrace your business needs seamlessly. You need to go through a platform demo to validate and check its features. Let us help you out with the most crucial venue tools that can make your event a success;

 

  1. Can seamlessly customize the virtual stage to make your event stand out
  2. Provides a user-friendly navigation
  3. It is backed with 24*7 customer support
  4. 100% trustworthy and safe platform
  5. Leverages live chat, audio, and video tools for better attendee engagement
  6. Provides event planners with detailed analytics
  7. Can take a follow-up from the event attendees
  8. Includes a library of useful networking tools to let attendees and exhibitors engage and connect

 

  • Define the budget of your virtual fair

Budget is a vital component that helps you decide the platform, its features, guest speakers, and attendee segment. There are various event platforms that are affordable, budget-friendly, and 100% customizable based on the specifications you need. So, make sure to do your research and choose the one that best suits your event provisions.

 

  • Start with efficient planning

After deciding the budget and platform for the online job fair, you need to start preparing and outlining elements that can make the event more interesting. With top employers and job seekers on board, how will you ensure that each of them finds their best matches? To do this productively, insert features like live chat, audio, & video tools that will help interviewers scan the candidates and find the top talent. Consider using resume filters on the platform to avoid recruiters going through multiple resumes at a time. 

 

  • Customize your virtual booths

Booths are the hotspots for applicants to know more about the company. So, it should be enriched with valuable content, images, and videos that give better insights to the job seeker about the company. You can add features like content sharing, downloadable documents & content, company’s location sharing, company videos & its stock market to leave a lasting impression on the audience. You can leverage customized or pre-designed templates to convey the exhibitor’s information exceptionally. These effective ideas are tools to lure more attendees to your virtual booth.

 

  • Train the staff of your virtual fair

Trained staff or team at your virtual job fair helps ensure that the attendees face no issue in navigating the platform or the virtual booth. The knowledgeable staff helps attendees with their queries and questions in a convenient way.

 

  • Strategize your marketing plan

To increase the event attendance, it is essential to let more people and potential attendees know that the online career fair is happening. 

  1. Create a compelling event website or landing page with the event’s date, time, and registration link. It is one of the great tools to draw more participants to join your event. Make sure to make this landing page visually attractive and filled with eye-catching graphics & images.
  2. Write SEO-optimized posts or guest blogs, so it reaches the maximum number of people. Try inserting trending keywords in order to enhance its global reach. The more people read about it, the more is the count of registrations. 
  3. Keep posting content on your social media platforms like Facebook, Twitter, Instagram, and LinkedIn. Make the most of event-specific hashtags in order to maximize the extent of your event. Try creating stories, boomerangs, or videos about the virtual career fair or job fair.

 

  • Keep the event backed with 24/7 customer support

When we talk about leveraging the latest event technologies, adopting a strong technical support team for your event is one of its vital aspects. A 24/7 help desk or a mindful customer support team helps improve the platform experience of the attendees. They can offer immediate assistance to the attendees related to the event login, platform navigation, or any other concerns related to the virtual venue.

 

  • Take a detailed follow-up

We all work our sweat and blood to host a successful virtual event. So, to gauge the success of the event and know if it met the expectations of the target audience, we need to collect attendees’ feedback or review. Some virtual event solutions keep an option of a feedback form or signature wall on the platform itself. It is one of the excellent methods to learn the opportunity area and make improvements for the upcoming events.

 

  • Obtain detailed analytics

With the event running in the planned direction, the next steps involved obtaining deeper insights and reporting of the event to measure the success of your virtual fair. These analytics helps organizers know about the count of downloaded content, interviews taken on the platform, the number of booths visited, or the live chat tool used. Each event has its own set of metrics that they use to measure the event’s success.

We hope these simple steps and ideas helped you with deeper insights into what it takes to host an online fair.

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