We all know the importance of knowing our audience. But, what types of audience do we need to know? And which one is right for us?
Well, it’s important to know that there are different types of audiences. Some audiences might be more interested in a specific topic than others.
For example, maybe you love nature and gardening, but your sister loves makeup trends. Here, are five types of audience that every blogger needs to know about!
1. Friendly Audience
An audience with friendly feelings and motivation is your best bet. This audience is actually eager to engage with your content and go through your page. This type of audience is actually here to help and learn something about you and your brand. So, make it worth their time and effort by being engaging and informative.
The audience you target through marketing may have some disabilities. So, make sure that your marketing techniques are not discriminatory. Make sure that you can provide accessibility features to your page.
Most of your audience will not have anything to lose if you don’t publish your content or create anything. So, you can make it an important part of your marketing campaign by offering different incentives to your audience.
2. Apathetic Audience
This is a person who doesn’t care. Most people don’t like to be told how to feel or what to do, so they will choose a good product or service or probably not choose at all. When you are a marketer, you must know how to get your target audience’s attention.
If you are going to sell beauty products, for example, then you must know that people like buying products that make them look younger and more beautiful. By the way, you can’t really tell that in your resume or LinkedIn profile, but you will have a better chance of getting a job if you can show that you know your target audience and their preferred products or services.
3. Uninformed Audience
This is the ideal target audience for you. As your business grows, you will need to take your marketing efforts a notch higher. Most companies fail to create enough awareness about their brand or products. So it’s imperative for your business to target the uneducated buyers who haven’t heard about your product or service.
Your education marketing efforts should be focused on creating awareness about your company. You can do this by creating different marketing campaigns or programs that are targeted at educating your target audience.
4. Hostile Audience
The hostile audience is someone who is going to find something negative about everything you do. You want to know this person is there, as well as their main complaint. Try to make sure that you have a good reputation with those in this category, as this will be important if you do anything controversial.
5. Receptive Audience
The receptive audience is going to be very pleased with everything you do. They might even become your fan. The only downside here is that they won’t be able to help you with your next big marketing strategy. If you do run into this type of audience, keep them informed so that they can offer you their feedback.
Understanding the types of audience you are trying to reach will allow you to maximize your efforts. Do a little research and see who it is that you are trying to reach. Get some leads to email them so that you can reach your desired audience.